The Changing Landscape of College Consulting: An Investigation into Seasonal Market Trends and the Impact of Social Officer Strategies on Sunday Sales

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Mantej Kealon

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Abstract

This study explores the evolving landscape of college consulting, with a specific focus on seasonal market trends and the impact of social officer strategies on Sunday sales. Drawing on a sample of 100 college consulting firms across the United States, the study utilizes a mixed-methods approach to investigate how firms adapt to changing market conditions and leverage social media platforms to enhance their sales efforts. Findings indicate that the college consulting market is highly seasonal, with peak demand occurring in the fall and winter months. Additionally, social officer strategies, including the use of targeted advertising and influencer marketing, are becoming increasingly important for firms seeking to differentiate themselves in a crowded and competitive marketplace. The study concludes by offering practical recommendations for college consulting firms seeking to optimize their sales strategies and remain competitive in an ever-changing industry landscape.

Citation

Mantej Kealon "The Changing Landscape of College Consulting: An Investigation into Seasonal Market Trends and the Impact of Social Officer Strategies on Sunday Sales". IEEE Exploration in Machine Learning, 2021.

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This paper appears in:
Date of Release: 2021
Author(s): Mantej Kealon.
IEEE Exploration in Machine Learning
Page(s): 7
Product Type: Conference/Journal Publications