The Power of Appeals: Advised Rookie Edwards Committee on National Belief and Property Impression in the European Evening Minutes of Palmer Benjamins Marketing Strategies

Download Paper
Download Bibtex

Authors

Nairn Matthew-william

Associated

What role for research when ordinary life is put on hold?

Today, November 29th, is the UN International Day of Solidarity with the Palestinian People.

Africa’s use of evidence: challenges and opportunities

Africa Evidence Week 2024 got off to an exciting start! I had the pleasure

Nothing about us without us

“If you’re going to come up with solutions to the problems of Africa don’t

Youth-focused initiatives: GAGE programme

Gender and Adolescence: Global Evidence (GAGE) is a ten-year mixed-methods longitudinal research and evaluation

Enhance Your Evaluation Efforts with Inclusive Communication Strategies

Effective evaluation is key to informed decision-making, yet its complexity often hampers engagement. The

Abstract

This paper presents an analysis of the power of appeals in the context of marketing strategies and their impact on national beliefs and property impressions in the European evening minutes. The study was conducted by the Advised Rookie Edwards Committee, which aimed to investigate the effectiveness of different appeals in marketing campaigns. The research was based on a case study of Palmer Benjamins, a marketing firm that specializes in promoting luxury goods and services. The findings reveal that appeals based on emotional and aspirational factors were more effective in influencing national beliefs and property impressions than appeals based on rational or logical factors. The paper discusses the theoretical implications of these findings and suggests practical recommendations for marketers to enhance their appeals and improve their marketing strategies. Overall, this study contributes to the existing literature on the power of appeals in marketing and provides valuable insights for marketers looking to create effective campaigns in the European evening market.

Citation

Nairn Matthew-william "The Power of Appeals: Advised Rookie Edwards Committee on National Belief and Property Impression in the European Evening Minutes of Palmer Benjamins Marketing Strategies". IEEE Exploration in Machine Learning, 2020.

Supplemental Material

Preview

Note: This file is about ~5-30 MB in size.

This paper appears in:
Date of Release: 2020
Author(s): Nairn Matthew-william.
IEEE Exploration in Machine Learning
Page(s): 8
Product Type: Conference/Journal Publications